You are What you Tweet

You are What you Tweet

You are What you Tweet

You are What you Tweet

Half Day Workshop – Foundation Level

If your business is looking to understand how social media and Twitter provides a new and exciting way to interact and engage with prospects and customers then this course is ideal. This course is at Foundation Level therefore suitable for beginners.

Course Descriptor

Your business can take advantage of Twitter to refine your brand, promote products and services, network with business contacts, provide customer service and – most importantly- build relationships and loyalty with current and potential customers.  The goal of this practical workshop is to demystify what Twitter is and how it can help your business succeed. This session will cover the basic Twitter features and will then progress to creating a twitter page, Twitter advertising, Twitter metrics and how to build a customer’s base on Twitter helping you grow your business.

  • Understand basic Social Media principles and how to apply them
  • What is Twitter? Understand and use Twitter for Business Purposes
  • Basics and Tour of Twitter – Creating a Twitter Page and customising it
  • Maximising Search Engine Optimisation
  • Twitter Metrics – how to Gathering Followers and assess success

Who Should Attend?

This course is aimed at small business owners and employees who would like to make more effective use of their business’s Twitter presence.

  • Target businesses and consumers potential customers;
  • Are thinking about using Twitter but don’t know where to start;
  • Have a new way of customer and prospect engagement
  • Thinking about new ways of marketing

Why should you attend?

By the end of this workshop, you will:

  • Have an overview of the main features of Twitter for Business
  • Be able to setup, customise your own Twitter Business Page
  • Understand how to measure the success of your Twitter activity
  • Have an live active Twitter Page for your business that can be found by Search Engines


Additional Information

Delegates should, if possible, bring their own laptop, phone or tablet to the course.