Maximise your Multimedia Marketing (Introduction to YouTube)

Maximise your Multimedia Marketing (Introduction to YouTube)

Maximise your Multimedia Marketing (Introduction to YouTube)

Maximise your Multimedia Marketing (Introduction to YouTube)

Half Day Workshop – Foundation Level

If your business is looking to understand how social media, multimedia  and YouTube provides a new and exciting way to use multi-media (online video) to increase marketing, interact and engage with prospects and customers then this course is ideal. This course is at Foundation Level therefore suitable for beginners.

Course Descriptor

This practical workshop introduces how YouTube can be used to promote and maximise you multimedia marketing of your business products or services online.  Through hands-on use, you will gain experience in how to capture new customers and engage with existing ones through a customised YouTube Channel, how to upload and edit videos and, importantly, analyse performance, trends and your return on investment.

  • Understand basic Social Media principles and how to apply them
  • Understand and use YouTube for Business Purposes
  • Creating a customised YouTube Channel
  • How to upload and edit Videos
  • How to use YouTube to increase marketing and customer engagement
  • Maximising Search Engine Optimisation and linking to other social media
  • YouTube Metrics – how to target customers and assess success

Who Should Attend?

This course is aimed at small business owners and employees who would like to make more effective use of their business’s YouTube presence.

  • Target businesses and consumers potential customers;
  • Are thinking about using YouTube but don’t know where to start;
  • Have a new way of customer and prospect engagement
  • Thinking about new ways of marketing your products, services to new & existing customers

Why should you attend?

By the end of this workshop, you will:

  • Have an overview of the main features of YouTube for Business
  • Be able to setup, customise your own YouTube video Channel
  • Understand how to measure the success of your YouTube activity
  • Aware of tools that can be used to assist in video creation and editing
  • Have an live active YouTube Channel for your business that can be found by Search Engines

Additional Information

Delegates should, if possible, bring their own laptop, phone or tablet to the course.