Facebook Strategy for Business

Facebook Strategy for Business

Facebook Strategy for Business

Facebook Strategy for Business

One Day Workshop – Intermediate / Advanced Level

If your business currently has a Facebook Business Page and wishes to maximise its potential, tie it firmly into your business objectives and produce a strategy to grow your business then this workshop is for you.

Course Descriptor

As a business owner you have very little time, and the time that you do have you want to use on something that is going to get results.  With over 800 million users, businesses that have mastered the art of Facebook Strategy are realising the benefits of building an audience of loyal followers.  If you don’t have a strategy in place that puts Facebook to work for you, opportunities to grow your business are being missed.  This workshop will give you the tools to put together a high level strategy to turn your Facebook page into a powerful marketing tool to generate leads and sales.

  • Who are your target customers?
  • What do you want to achieve with Facebook?
  • Branding of the page
  • How Newsfeed works and how to use it
  • How to promote your page online and offline
  • Landing Tab; Strategies to get more ‘Like’
  • How to use the photoreel
  • How to link to your other social media platforms
  • Tools to keep on top of Facebook on the go.

Who Should Attend?

This course is aimed at small business owners and employees who would like to make more effective use of their business’s Facebook presence.

  • If you want to realise business benefits of having active Facebook engagement
  • Not sure if Facebook or Social Media can integrate into your business strategies
  • Want to generate leads and sales

Why should you attend?

By the end of this workshop, you will:

  • Understand some of the more advanced Facebook Features
  • Be able to maximise Page branding, newsfeeds, and tools to link with other social media
  • Be able to promote your page, and achieve more “likes”, prospects and customers
  • Understand how to measure the success of your Facebook activity
  • Have an outline Facebook Strategy for your Business

Additional Information

Delegates should, if possible, bring their own laptop, phone or tablet to the course.