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Marketing Posts

Online retailers planning to expand into physical stores

Posted on 15 Jan 2014 in Business, Business Planning, Marketing, News, Websites

Online retailers planning to expand into physical stores

One in six small and medium-sized online retailers plan to expand into physical stores in 2014, according to a survey by Royal Mail. Of the 400 online retailers surveyed, 15% also said they planned to trade via online marketplaces such as eBay and Amazon. Over half of respondents said competition for online orders is more intense than last year, with nearly 60% saying this is due to increasing numbers of online retailers. Nick Landon, Managing Director of Royal Mail...

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Most small firms use social networks, survey finds

Posted on 4 May 2013 in Business, Information, Marketing, Social Media

Over 90% of small and medium-sized businesses use social networks for business purposes, up from 60% at the same point in 2011, a survey by PeoplePerHour.com has found. The research revealed that these firms use social networks to recruit new staff, find work and market themselves, and that Facebook, Twitter and LinkedIn were the most popular. The results of the survey support recent research by Deloitte that suggested Facebook is worth £2 billion a year to the UK economy....

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Small firms not optimising mobile websites

Posted on 4 May 2013 in Business, Marketing, Mobile, Websites

Just 8% of small firms have a website optimised for access via mobile devices, despite almost half encouraging customers to use their mobile website, according to research by Pitney Bowes. The research revealed print as the preferred advertising method for small firms, while top online methods included e-mail and Facebook marketing. The research also found just 10% of small enterprises planned to invest in a mobile website in the coming year, while 7% plan to offer mobile...

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